A man died in Ledbury town centre despite the efforts of paramedics.

The air ambulance and other emergency service vehicles were called to Orchard Lane yesterday (Wednesday, October 18) at 3.16pm.

“Two ambulances, a paramedic officer and the Midlands Air Ambulance from Strensham attended the scene,” a spokesperson for West Midlands Ambulance Service said.

“On arrival we discovered a man in a critical condition. Ambulance staff administered advanced life support to him.

“Unfortunately, despite their best efforts nothing more could be done to save him and he was confirmed deceased at the scene.”